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Post by account_disabled on Jan 6, 2024 3:51:37 GMT
For a long time when combined with other methods. There is a clear reason why many brands and companies still use ATL in the digital age and this proves that it works. The advantages offered by Above the Line Marketing It offers a wide coverage national or international. Connecting with potential clients. Brand building. The advantages offered by Above the Line Marketing It offers a wide coverage national or international. ATL environments have an enormously wide coverage. during the Email Marketing List Superbowl final in cost around $ million. This is because the game had an audience of over million viewers only in the USA. And because Superbowl ads have become as important as the game itself more and more people value this kind of advertising. Connecting with potential clients A better connection with the audience Media such as television and radio use a mixture of sound and images to convey messages that are more likely to be conveyed to the audience than static images. Brand building An important tool in defining brand identity is media advertising because a brand is ultimately recognized by customers. Therefore ATL advertising plays an essential role in building brand reputation because it helps marketing specialists to reach as many potential customers as possible and informs them about the product or service and their benefits. Disadvantages of ATL But there are also some disadvantages. First of all promoting offline ATL to the masses is definitely more expensive than online campaigns. A single ad.
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