Post by account_disabled on Mar 11, 2024 6:42:58 GMT
During the Amazon Ads "unboxed 2021" event, interactive ads, i.e. Interactive Audio Ads, were presented, which will allow brands to involve users in a new purchasing experience that is increasingly simple and friction-free. Let's delve deeper into how it works. Alessio Pomaro Alessio Pomaro Nov 4, 2021 •5 min read Interactive Audio Ads: Amazon makes Alexa audio ads more interactive Interactive Audio Ads: Amazon makes Alexa audio ads more interactive Recently, in an interview with CNBC, Andy Jassy , the new CEO of Amazon stated that he sees a bright future for voice shopping , particularly through the new Fire TVs produced by Amazon. He also speculated that it won't be long before voice commerce becomes more popular than fingertip shopping in a mobile app.
Amazon's lineup of branded TV sets, the first it's ever launched, could India Mobile Number Data serve as a new format to combine entertainment and commerce. Increasingly, people will do commerce in these mechanisms. Amazon focuses on voice purchases through new smart TVs Amazon focuses on voice purchases through new smart TVs In fact, Amazon's new smart TVs will be large smart displays with built-in Alexa, and will soon enter many homes, helping to unite entertainment and e-commerce . In some training interventions I explored this theme by imagining the future scenario in which a user is watching the Champions League final on Prime Video through a Fire TV, his favorite team is winning, and an emotional advert offers the purchase of the t-shirt official with 50% discount and next day delivery. So.. user: " Alexa, put it in cart "... Alexa: " size M as always?".. user: " yes "... Alexa: " Should I ship to your address?
In practice I assumed the end of friction during the purchasing phase . Interactive Audio Ads During the Amazon Ads event " unBoxed 2021 ", the scenario I had imagined was practically presented through interactive ads. In practice, users who listen to Amazon Music will be able to interact with advertisements and take actions such as learning more about a product's features, adding it to the cart or setting a follow-up alert. So it's not about interaction with a skill promoted by the ad, but about real integration into the context. This allows you to not have to name the product or a voice application , but simply say " Alexa, put it in the cart " after seeing and/or hearing the product ad.
Amazon's lineup of branded TV sets, the first it's ever launched, could India Mobile Number Data serve as a new format to combine entertainment and commerce. Increasingly, people will do commerce in these mechanisms. Amazon focuses on voice purchases through new smart TVs Amazon focuses on voice purchases through new smart TVs In fact, Amazon's new smart TVs will be large smart displays with built-in Alexa, and will soon enter many homes, helping to unite entertainment and e-commerce . In some training interventions I explored this theme by imagining the future scenario in which a user is watching the Champions League final on Prime Video through a Fire TV, his favorite team is winning, and an emotional advert offers the purchase of the t-shirt official with 50% discount and next day delivery. So.. user: " Alexa, put it in cart "... Alexa: " size M as always?".. user: " yes "... Alexa: " Should I ship to your address?
In practice I assumed the end of friction during the purchasing phase . Interactive Audio Ads During the Amazon Ads event " unBoxed 2021 ", the scenario I had imagined was practically presented through interactive ads. In practice, users who listen to Amazon Music will be able to interact with advertisements and take actions such as learning more about a product's features, adding it to the cart or setting a follow-up alert. So it's not about interaction with a skill promoted by the ad, but about real integration into the context. This allows you to not have to name the product or a voice application , but simply say " Alexa, put it in the cart " after seeing and/or hearing the product ad.