Post by tanvirmasud on Mar 9, 2024 7:16:56 GMT
And other similar platforms is that all these quantities are easily associated with all the contacts in the database. 8. Conclusion: Review your digital marketing strategy to make your funnels work If things don't go exactly as we expected, we often focus on the small but most obvious problem and don't broaden our gaze. Finding keywords by looking using tools that give an approximation of search volumes on search engines is certainly simple. However, are you sure that the keywords that have the most volume are the ones your customers are searching for? Alas, less is more is also valid in this case very often. For example, let's say your company sells leather shoes. You might well think about writing a blog post on how to clean shoes and then inserting a nice call to action at the end that says: "If you don't know how to clean your leather shoes, contact us!".
So, the first thing you'll do is look at the India Telegram Number Data search volumes of some keywords related to the topic, using a tool like Ahrefs. ahrefs snippet to find keywords You will certainly be tempted to opt for the first keyword "how to clean shoes" because it has a high search volume (100), however, the others, those more relevant to your business, have low volumes. You might think that using keywords with the most volume is perfect for your content marketing and SEO strategy . In reality, very often very generic keys with high volumes translate into unqualified traffic, meaning traffic that doesn't fit your typical customer, and a high bounce rate. Be careful, we don't want to say that doing this is wrong but in this article we want to explain how to identify the best keywords to attract leads. What are the best keywords? The right keywords are the ones your typical customers type in to do online searches. These are the keywords that bring you qualified leads, that is, people interested in what you sell.
These reflect the search intent of your audience and go even further, because they direct users to the right choice, which is your company. Finding the right keywords in 3 steps 1. Know your customers As we have said several times, the first step for any content marketing strategy, and not only that, is to find out who your buyer persona is. The buyer persona is your typical customer, it's about knowing their demographics, lifestyles, sources of information, problems and so on. To find out who your customer is, start with your colleagues and draw an identikit together. Although, the most orthodox way to create your buyer persona, which we ourselves recommend because it has brought many benefits to our customers, is to interview your real customers, leads or potential ones. >> Download the interview questions here to get to know your buyer persona >> If you don't have time available, for the moment focus on the information available to you and draw up a sort of CV with the data of your typical customer, paying particular attention to what their problems are that lead them to find and then choose your company . Returning to our example of the leather shoe store, buyers' problems could be: difficulty finding comfortable shoes.
So, the first thing you'll do is look at the India Telegram Number Data search volumes of some keywords related to the topic, using a tool like Ahrefs. ahrefs snippet to find keywords You will certainly be tempted to opt for the first keyword "how to clean shoes" because it has a high search volume (100), however, the others, those more relevant to your business, have low volumes. You might think that using keywords with the most volume is perfect for your content marketing and SEO strategy . In reality, very often very generic keys with high volumes translate into unqualified traffic, meaning traffic that doesn't fit your typical customer, and a high bounce rate. Be careful, we don't want to say that doing this is wrong but in this article we want to explain how to identify the best keywords to attract leads. What are the best keywords? The right keywords are the ones your typical customers type in to do online searches. These are the keywords that bring you qualified leads, that is, people interested in what you sell.
These reflect the search intent of your audience and go even further, because they direct users to the right choice, which is your company. Finding the right keywords in 3 steps 1. Know your customers As we have said several times, the first step for any content marketing strategy, and not only that, is to find out who your buyer persona is. The buyer persona is your typical customer, it's about knowing their demographics, lifestyles, sources of information, problems and so on. To find out who your customer is, start with your colleagues and draw an identikit together. Although, the most orthodox way to create your buyer persona, which we ourselves recommend because it has brought many benefits to our customers, is to interview your real customers, leads or potential ones. >> Download the interview questions here to get to know your buyer persona >> If you don't have time available, for the moment focus on the information available to you and draw up a sort of CV with the data of your typical customer, paying particular attention to what their problems are that lead them to find and then choose your company . Returning to our example of the leather shoe store, buyers' problems could be: difficulty finding comfortable shoes.