Post by account_disabled on Mar 7, 2024 8:40:54 GMT
PQL - who is he and where did he come from? PQL are potential customers who have used the product and have already made a decision about its value. These leads may have taken advantage of a free trial or engaged in other ways. Unlike marketing qualified leads (MQL) that are based on arbitrary factors (opening an email, downloading technical documentation,
And visiting a web page), PQLs are Japan WhatsApp Number Data tied specifically to the meaningful value of the product. This makes the sales process easier because the user is not so tied to the final cost. But where did this concept come from and what preceded it? For years, B2B and SaaS companies have relied on marketing qualified leads that theoretically seemed like a good fit for the business.
At the same time, the assumptions turned out to be inaccurate, causing sales teams to spend unnecessary time attracting customers who were not going to pay for the product. The focus on PQL has changed the way companies sell their products: most customers are not interested in blatant marketing ploys. It is more important for them to familiarize themselves with the product before making a purchasing decision.
And visiting a web page), PQLs are Japan WhatsApp Number Data tied specifically to the meaningful value of the product. This makes the sales process easier because the user is not so tied to the final cost. But where did this concept come from and what preceded it? For years, B2B and SaaS companies have relied on marketing qualified leads that theoretically seemed like a good fit for the business.
At the same time, the assumptions turned out to be inaccurate, causing sales teams to spend unnecessary time attracting customers who were not going to pay for the product. The focus on PQL has changed the way companies sell their products: most customers are not interested in blatant marketing ploys. It is more important for them to familiarize themselves with the product before making a purchasing decision.