Post by account_disabled on Mar 5, 2024 8:19:56 GMT
With the new year just starting, companies' strategy focuses on objectives aimed at increasing business, turnover and customer satisfaction. Among the many activities and plans that can be started, there is one that should be welcomed, consolidated and considered an effective approach to everyday operations: smarketing, or the alignment between marketing and sales. What is it about? And how to achieve it? We talk about it in today's article, with 8 best practices for creating aligned and collaborative departments. What is smarketing and why can we no longer do without it? Part of it is easy to understand: smarketing refers to the union between the marketing team and the sales department .
In practice, how is this achieved? Here is a very interesting introductory video : We Germany Phone Number continue to talk about smarketing throughout the article: you can move on to the topic of interest to you by clicking on the dedicated paragraph! Quick links Smarketing in a few lines Make the company vision clear Set revenue and performance objectives Define the budget Share goals Have everything under control Rely on the best technology Define a modus operandi Pull together the work done together Download the ebook Smarketing in a few lines It is a vision, a business approach that should aim for the sharing of activities , close collaboration and the agile transmission of data and information. Although it seems trivial, making it happen may be more complicated than it seems. In fact, teams and departments that deal with specific activities are concentrated on daily processes and dedicating time to sharing their operations with other company levels could be considered an activity that is too wasteful in terms of resources and time, if not even useless.
However, by setting the corporate architecture on constant sharing , through an always open communication channel, the objective of efficiency and internal coordination can be achieved. Clearly, it is necessary to dedicate time and – initially – some more attention. For this reason we have created a checklist with 8 practical suggestions to start this ambitious project: let's get started! 1) Make the company vision clear Among the many tasks of marketing, there is that of establishing the tone of voice and the corporate image : it is of fundamental importance to make these strategic decisions with the collaboration of sales. In fact, let's imagine the sales department in its daily operations. The consultative approach with a potential buyer involves highlighting and highlighting the positive aspects of the company, its strengths, how it stands out on the market and what its values are.
In practice, how is this achieved? Here is a very interesting introductory video : We Germany Phone Number continue to talk about smarketing throughout the article: you can move on to the topic of interest to you by clicking on the dedicated paragraph! Quick links Smarketing in a few lines Make the company vision clear Set revenue and performance objectives Define the budget Share goals Have everything under control Rely on the best technology Define a modus operandi Pull together the work done together Download the ebook Smarketing in a few lines It is a vision, a business approach that should aim for the sharing of activities , close collaboration and the agile transmission of data and information. Although it seems trivial, making it happen may be more complicated than it seems. In fact, teams and departments that deal with specific activities are concentrated on daily processes and dedicating time to sharing their operations with other company levels could be considered an activity that is too wasteful in terms of resources and time, if not even useless.
However, by setting the corporate architecture on constant sharing , through an always open communication channel, the objective of efficiency and internal coordination can be achieved. Clearly, it is necessary to dedicate time and – initially – some more attention. For this reason we have created a checklist with 8 practical suggestions to start this ambitious project: let's get started! 1) Make the company vision clear Among the many tasks of marketing, there is that of establishing the tone of voice and the corporate image : it is of fundamental importance to make these strategic decisions with the collaboration of sales. In fact, let's imagine the sales department in its daily operations. The consultative approach with a potential buyer involves highlighting and highlighting the positive aspects of the company, its strengths, how it stands out on the market and what its values are.